Seattle Kraken
One Roof Foundation Fundraising Campaign
What is Propeller?

We Turn Fans Into DONORS, ADVOCATES & ACTIVISTS at Scale

Propeller is the leading social impact platform connecting the world's most influential voices with causes that matter. Every entry to win requires an action that directly benefits your cause, turning superfans into committed long-term supporters.

0M+
Community Members
0M+
Actions Taken
$0M+
Raised
0+
Nonprofit Partners
The Campaign Structure
A Multi-Part Campaign to Benefit the One Roof Foundation
Part One
The Kraken Flyaway

Win a VIP Kraken Weekend in Seattle

  • Round-trip flights for winner + guest to Seattle
  • 2-night hotel accommodations
  • 2 premium tickets to a Kraken game at Climate Pledge Arena
  • Pre-game meet and greet with a Kraken player
  • A signed Kraken Pride Night jersey
  • Climate Pledge Arena tour and glass-side experience
  • Exclusive Kraken merch package
ADMIT 01
Part Two
Ticket Rewards

Fans Can Earn Tickets for Kraken Home Games

  • Fans take action for the One Roof Foundation to earn points toward tickets to Kraken home games
  • Promoted across Propeller's ~4M community, reaching across the Seattle and Pacific Northwest market
  • Dedicated landing page with cause stories, calls to action, and entry mechanics
  • Light lift for the Kraken: just point fans to the campaign on social
Part Three
In-Venue Activation

Fan-Engaged Fundraising at Every Home Game

  • Fans take actions that benefit the One Roof Foundation to win seat upgrades, merchandise, or post-game experiences
  • In-arena prompts on the videoboard drive fans to take action and win seat upgrades or post-game experiences
  • QR-code-driven fan flow: scan, take a Foundation action, enter to win
  • First-party fan data captured in-venue and delivered to the Kraken and One Roof
Part Four
Memorabilia Auction

Kraken Memorabilia, Two Ways to Win

  • A season-long memorabilia program turning Kraken collectibles into direct Foundation revenue, with two tiers built for different fan price points
  • Premium tier: live bid-based auctions on signed sticks, jerseys, game-worn gear, and sought-after Pride Night jerseys
  • Access tier: points-based redemption for signed player cards, posters, and smaller collectibles
  • Integrated with the campaign's action-to-entry mechanic, so fan participation compounds across all parts
Everyone Wins

A turnkey way to promote your team and foundation.

Fans Get

  • A shot at a VIP Kraken weekend with player access and a signed Pride Night jersey
  • Every home game becomes a chance to win, with ongoing ticket-earning entries
  • Auction and points-redemption access to exclusive signed Kraken memorabilia

One Roof Foundation Gets

  • A season-long fundraising engine driving direct revenue
  • Massive top-of-funnel awareness across Propeller's 4M+ community
  • High-intent donor and advocate leads
The Cause

Ending youth homelessness, opening doors through youth and sports, and standing with Indigenous communities.

The One Roof Foundation is the social impact arm of the Seattle Kraken, built with rare intention and capacity. Led by a career philanthropy and community leader, One Roof invests where the Pacific Northwest needs it most: ending youth homelessness, opening doors through youth and sports, and standing alongside Indigenous communities across the region. This is a foundation people support because they believe in the work itself, and the love of the team only makes it spread faster. Propeller turns that belief into action at scale.

The Partnership

How It Works

Propeller Handles

  • Promotion across 4M+ Propeller platform users
  • First-party fan data collection & delivery
  • Paid promotion with national reach
  • All campaign creative & landing pages
  • Prize fulfillment: flights, hotel, event tickets
  • Winner selection, notification & logistics
  • Post-campaign reporting & analytics for the One Roof Foundation
  • Full compliance, sweepstakes legal & official rules

The Ask

  • 2 VIP packages for a Kraken game weekend
  • Signed Pride Night jersey or merch pack for winner
  • Two tickets for home games
  • In-venue program reward inventory
  • Memorabilia auction items (jerseys, sticks, game-worn gear)
  • Social support from the Kraken's channels
  • 15 to 30 sec face-to-camera video from a Kraken player (script provided)
  • Meta advertiser access (team-approved)

Drop the Gloves for One Roof.

Case Studies